ipl schedule – Miss Universe 2023 – Advertising slowdown likely to weigh on IPL this year, say experts
The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18
competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money.
Disney-Star had bagged the television rights at last year’s IPL media rights auction
for Rs 23,575 crore, while Viacom18 had taken home the digital rights for Rs 23,491 crore.
This was for the 2023-2027 media cycle.
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